Tideford Hits the Streets of London

If you’re based in London, you might have noticed something fresh, bold – and very bright – popping up around the city. That’s right: we’ve launched our first major out-of-home (OOH) campaign since our rebrand, and it’s all about bringing Tideford’s joyful and organic, world flavours to life across the capital.

Why London?

London is a vibrant, busy city – full of energy, colour, and people on the move. It’s a city that loves variety, and so do we: our soups are inspired by flavours from around the world, made with organic ingredients that feel both nourishing and exciting. So, what better place to show what Tideford Organics is all about?

Where You’ll See Us

We’ve scattered our new creative across some of the city’s most iconic outdoor spots:

🚇 London Underground stations: Look up on platforms, concourses, and tunnels, and you’ll spot our bright, clean designs.

🚕 Taxis: Our message jumps into the heart of the city, appearing on licensed black cabs.

🚌 Buses: London’s famous red double-deckers will also have a Tideford makeover from January

What the Feel Is

This isn’t just advertising, it’s an expression of who we are. The visuals are simple, bright and exciting, designed to feel uplifting, playful, and confident. Our aim? To make you smile, to catch your eye, and to make you think: Hey, this brand gets why plants are more than just salad.

The tone reflects our mission: that eating well doesn’t have to be bland or boring. Our soups, for example, are packed with ingredients that deliver more than just warmth – they bring together pulses, vegetables, whole grains, and spices to create global flavours that celebrate plants in all their vibrancy.

What It Means for You

If you’re seeing our ads around town, we’d like to invite you to:

• Try something new: Explore Tideford’s world-flavour-inspired soups
• Rethink your lunch: Who says organic, plant-based eating isn’t also delicious, convenient and joyful?
• Join our community: Whether you already love Tideford or you’re just discovering us, this campaign is our way of connecting face to face (well, face to poster).

Keep Your Eyes Open

Over the next few weeks, keep a lookout for our bright designs across London. Snap a pic if you see one and tag us on social media – we’d love to see how the campaign lands for you.